I don’t know about you, but I am often intrigued to know what goes on behind shop fronts that have frosted windows. They are the complete opposite of those using the shop window to entice potential customers, displaying something to make you want to go inside, maybe a poster showing a sale percentage reduction. Sometimes restaurants have an opaque window to give their customers some privacy and it’s the same for The Hove Practice, a private GPs’ surgery, which recently moved onto Church Road. Along the street is a massage clinic, with the obligatory hazy windows! We are lucky enough to have Kay Delphine, a very experienced masseuse, who comes to our apartment, otherwise we might have used one of these places. Some had a seedy reputation, offering more than a simple massage, but I sense those days have long gone.

Opposite etch (note 1), a restaurant on the corner of Church Road and Hove Street run by Steven Edwards, a winner of MasterChef The Professionals, is one such place. A non-descript opaque window with its shop signage, ‘CryoBright’, offering no real clue to what goes on inside.

A voucher at Christmas gave us a couple of ‘experiences’ at CryoBright and in late January we pushed open the door. CryoBright provides ‘convenient, affordable access to the most advanced wellness and recovery techniques.’ These include an infrared sauna, red light therapy, fat freezing, leg compression therapy, physiotherapy, whole body cryotherapy and massage, mainly aimed at those recovering from some form of sports injury, which I am not! I was interested in the leg compression trousers, to improve blood circulation to my feet, and in the cold chamber – out of curiosity!

The ‘Compression’ trousers slide over your legs then go through a 20-second sequence of inflate/deflate, inflate/deflate for 20 minutes. It seems very gentle, too gentle almost and so I decide to concentrate on the cold chamber.

The idea is that extreme cold acts as a stimulus to your nervous system, particularly to the hypothalamus, responsible for reacting to dangerous situations; the ‘fight or flight’ trigger. It initiates several physiological reactions in the body, the main one being to restrict blood flow to the periphery, concentrating it around one’s vital organs.  

I said I am curious. Most of my experience of ‘cold’ is from winter weather, either skiing or on military exercises many years ago, when the wind chill can drop temperatures alarmingly. I am a pussy when it comes to swimming in a cold sea, such as in Estoril in Portugal, but the benefits of cold-water immersion are becoming more mainstream. Here in Hove many people swim in the sea all the year around, part of their daily routine, and swear by the invigorating afterglow. (Note 2) I guess we’ve all heard of Dutchman Wim Hof, aka the Iceman. In addition to plunging himself, and other paying customers, into freezing cold water, he markets a particular technique of breathing. Proper breathing is an essential part of practising yoga; in the hot yoga series you only breathe through your nose for the first hour.

My Wim Hof T Shirt

Hof’s technique involves inhaling through your nose or mouth, filling both belly and chest, and exhaling through your mouth. Each breath should be short and powerful; do 30 to 40 then stop. We all take our lungs for granted, never bothering to exercise them – it’s estimated we only use some 60% of our lung capacity. And I certainly hadn’t heard of COPD (Chronic Obstructive Pulmonary Disease) until those first COVID months. In summary, I breathe well but wouldn’t want to plunge myself into a bath full of ice. (Note 3)

But when we returned from Portugal in September last year, a new cold-water shower, installed in the outer courtyard as part of the yoga studio’s new sauna offering, offered an opportunity to cool down quickly. Now, at the end of my 90 minutes 40°C hot yoga class, I go straight out and have a cold shower. Strangely, I have begun to look forward to it; odd huh! It’s wonderful!

At CryoBright, Rob explains that the cold chamber is designed to give your body a thermal shock so, wearing shorts, a facemask, gloves, socks and slippers and with a set of headphones clamped around my ears, I open the door and enter. Oh! I should have said, it’s minus 85C. I have opted for 4 minutes but after 5 seconds my brain is already saying ‘fly!’. Fortunately, I decide to stay, moving around, glancing at the large clock on an iPad outside that’s counting down the four minutes, listening to music. I wonder how my body is reacting, why my nipples are feeling particularly cold, and resist the temptation to focus on the time. Just enjoy the experience. Outside, I put my clothes back on; my back is tingling in a delicious way and I feel fantastic. We sign up for a package of sessions; this Monday was my eighth and now I look forward to freezing my b******* off!

Our curiosity has encouraged chums to try it. Spread the word!

Richard 7^th March 2025

Hove

www.postcardscribbles.co.uk

PS Celina also enjoys the cold chamber!

Note 1 Note the small ‘e’. Generally the first word of a sentence uses a capitalised first letter. There’s a distinction between ‘Etch’ and ‘etch’, although it’s personal! As a verb, to etch means to eat away the surface of something; I can only guess this is the tenuous connection for the title of the restaurant.

Note 2 In the summer of 1966, as an Officer Cadet at Sandhurst, I was attached to a Germany-based Artillery Battery for its two weeks Adventure Training near Oberammergau. I went with Staff Sergeant Curtis to recce a lake for some canoeing. The water looked inviting; he suggested I jump in. It was absolutely freezing, almost heart-stopping (!) and I got out as quickly as I had got in! Curtis laughed.

Note 3 The outdoor swimming pool water at Dauntsey’s School was fed directly from a cold spring. Maybe our lap times were quick as we wanted to get out as soon as possible.