On a run, with our two weeks holiday in Hove (Note 1) coming to an end, I popped into The Hope Café on Tuesday afternoon in the off chance I would find Sami and maybe, Lisa, as I felt we hadn’t caught up completely last week (see PC 451 A Quick Hope Café Visit August 2025). It’s been a very busy fortnight; a quick trip to my daughter and family, a visit to the minus 86°C cold chamber in CryoBright (see PC 429 Behind The Glass March 2025), creating something in my art room, moving my ‘pond project’ forward, dyeing a hat and some cool hot yoga classes, as the studio’s heater had decided to have a holiday too! Fortunately, by last Friday, halfway through class, the engineer got it going; phew!
I sat at one of the familiar tables and await Sami’s arrival.
“Hi! Richard. How are you?”
“Had a busy couple of weeks and back to Portugal tomorrow, the 13th. It’s my mother-in-law’s birthday on Sunday so important we are there; I am making a cake and we’re taking the candles! You’re buzzing to tell me something …..”
“You watched that television series recently, ‘Slow Horses’? I know you did because we’ve talked about it. Well, I’ve started reading Mick Herron’s thrillers that inspired the series – and they’re brilliant too. And you know when you read a paragraph, a phrase, and you think that’s so good or so apt or so clever, you make a note somewhere?”
“I do all the time ……..”
“Well, how about this? Just brilliant! “There was a phrase: the slippery slope. …… But Catherine’s journey had been more moving staircase than slippery slope; a slow downwards progression; a bore rather than a shock. Looking across at the people heading upwards and wondering if that was a better idea. But somehow knowing she’d have to reach the bottom before she could change direction.” I really relate to that!”
“Isn’t that lovely! Unable to stop going to the end ……; clever! Sami, my main focus this week has been on jeans. I read ‘blue jeans’ and I immediately think of the greatest singer of all time, Neil Diamond and his ‘Forever in Blue Jeans’; that’s my personal opinion and others may have other ‘greatest singer of all time’? But the material, Denim (Note 2), features in other lyrics, ‘Lady in Blue Jeans’ (The Red & White Band) and ‘Venus in Blue Jeans’ by Jimmy Clanton from 1962. I am sure there are countless others.
I imagine everyone has a few pairs of jeans, some pristine, some battered and threadbare, some expensive for special occasions (Note 3) and a pair that was quite cheap. Before I started my postcards, in 2010 I joined my daughter and son-in-law on a narrow boat for a night and that we had unexpected heavy rain. I got soaked and hadn’t packed a spare pair of trousers. Sam’s mother and stepfather were coming for supper and asked whether we needed anything; a spare pair of trousers?
Sandie and Richard duly arrived with some pudding for supper and an orange Sainsbury’s plastic bag: “I found some jeans in the supermarket, Richard!” And they fitted really well. “How much do I owe you?” “Well, they were on a promotion, 25% off, and so they were £4.50!” The world is completely crazy, when you can buy a pair of jeans for the price of an expensive coffee. I felt sorry for the workers in the sweatshop factory where they were made; and they lasted as long as more expensive pairs.”
“Why are you telling me this Richard?” (Ed. We all know people who bang on about uninteresting stuff!)
“You saw the fuss in America about a jeans advertisement, featuring some model called Sydney Sweeney?”
“Actually this particular nugget of gossip passed me by. Pray tell …..”
“I was made aware of the story by the Times’ American columnist Gerald Baker who wrote: ‘A couple of weeks ago, American Eagle launched the campaign in which Sweeney offers a new way of selling one of America’s oldest clothing products: denim. Lying supine on a chaise longue, wearing only jeans and a jacket in the fabric that built a nation, she murmurs, in a voice that no artificial intelligence application programmed to produce a parody of sexy sultriness could possibly contrive: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.” In short: a statement of a simple scientific truth followed by a homophonic pun. Not the greatest work of copywriting in the history of the advertising business, but not bad, as these things go.’”
“So why the drama …….?”
“Because the woke brigade, thankfully apparently a dying breed, considered it a ‘speech crime’. For some an endorsement of “eugenics”, for others the belief the phrase “good genes” had been “historically used to celebrate whiteness, thinness and attractiveness”. I never knew, Sami; always taking things generally at face value and not creating some theory out of nothing! Baker went on to write: “The Sweeney advertisement, by contrast, is a sign of the times. Not some glorification of whiteness or the “genes” that produce it but a recognition by a company that it is safe to celebrate an appealing human being, whatever colour, gender, sexuality he or she is. American Eagle’s stock price went up 30% in the last two weeks!”
“Well I am pleased that ‘woke’ is becoming unfashionable; less ‘brigade’, more ‘platoon’!”
“Ah! Very good Sami.”
Lisa butts in: “Richard, I’m writing an article about the provision of health care at the lowest levels in the UK, at the General Practitioners’ level, in medical and wellness centres. Can I get your views when you’re back from Portugal?”
“Of course! But on a trivial level, I am always amused when a doctor ushers you into their consulting room with a “How are you?”, as you probably wouldn’t be there if you were ‘OK’!”
Richard 15th August 2025
Estoril, Portugal
Note 1 This is a rather odd feeling, having a holiday at home, but that’s how it’s felt like.
Note 2 A contraction of its French origin – ‘sergé de Nîmes.
Note 3 Interesting that one can wear a pair of jeans for a ‘special occasion’ in 2025. Sixty years ago you wouldn’t have been allowed in certain restaurants wearing jeans!
postcards 